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About Westreich Consulting
B2B affiliate marketing: a primer on how to use publishing partnerships to target enterprise buyers.
Why is affiliate marketing interesting to B2B brands? One of the reasons that B2B brands are starting to adopt affiliate as a marketing strategy is because the lead quality can be much higher than the traditional models available to them. Many demand gen leads are using strategies like Content Syndication or Lead Buying to bring in leads for their sales reps to chase.
Adam Westreich on “How To Launch New B2B Affiliate Programs”
There are unique challenges that affect B2B affiliate programs that we don’t see as prevalently in other verticals. Michael Cole, VP of Marketing at Everflow, recently caught up with Adam to discuss how B2B programs can overcome those challenges during a fireside chat. The main takeaway from this chat was that removing as much friction as possible will lead to a more successful B2B program. Here are a few key tips from Adam for cutting friction for your affiliates while ramping up your program performance
How our Certified Partners grew with PartnerStack in 2021
Westreich Consulting exemplifies the impact that partnerships can have on scaling SaaS. In six months, they grew an affiliate program’s contribution to overall sales to over 20%. In the same year, they launched four new B2B affiliate programs for companies with $1B+ market caps, three of which are listed on NYSE. They were even featured as an industry expert on Martech Record’s take on B2B affiliate marketing.