We help companies build and scale B2B Affiliate Marketing Programs
Westreich Consulting is a boutique B2B affiliate marketing agency with over 15 years of affiliate marketing experience.
Why choose Westreich Consulting?
Our team is made up of industry veterans who are experts in the B2B affiliate marketing space. We’ve spent more than 15 years perfecting effective strategies that generate exponential ROIs for our clients.
15+ Years of Affiliate Marketing Experience
Our clients have been featured in Entrepreneur, Forbes, TechCrunch, and other leading publishers because of the relationships we’ve built over the years.
We Work with Trusted Publishers
Developing comprehensive B2B affiliate programs is all we do. We believe that our clients get the best results because specialists manage the day-to-day aspects of their campaigns.
100% Focused on B2B Affiliate Marketing
We’ve created successful affiliate campaigns for these amazing brands:
B2B affiliate marketing is different.
Designing an affiliate program for a business-to-business service or software solution requires several considerations that differ from the typical structure of a consumer program.
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The Publisher Landscape
There isn't much crossover between B2C publishers and B2B publishers. An experienced consumer affiliate manager with extensive B2C partners would need to start from scratch if they launched a B2B campaign. Creating relationships with B2B publishers can take months, so having an agency that already knows the landscape and has relationships is beneficial.
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Multiple Decision Makers
While consumer affiliate programs are based on individuals taking action, B2B purchases frequently require multiple decision-makers to agree before a sale is made. Since attribution occurs at the company level, this requires deeper integrations with a company's CRM to map where they are in the sales funnel.
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Longer Sales Cycles
For B2C affiliate programs, consumers often complete purchases in a single session. Closed sales on the B2B level can take weeks or even months for enterprise-level solutions. Creating strategic incentives and pay-out models for publishers is essential to keep them excited about the partnership, so they continue to send high volumes of leads your way.
“Westreich Consulting exemplifies the impact partnerships can have on scaling SaaS, with the ability to grow an affiliate program’s contribution to overall sales to over 20% in six months [for one of their clients]. In the same year, they launched four new B2B affiliate programs for companies with $1B+ market caps, three of which are listed on NYSE. ”
— Partnerstack.com